Live teardown portfolio

Real newsletters,
rebuilt for conversion.

Before/after analysis on 21 SaaS and B2B newsletters. Every teardown shows the original, the rebuild, what changed, and why it converts better.

21
Teardowns live
3→9
Avg score lift
3
A/B variants each
HeyGen
AI video platform newsletter rebuilt from feature list to outcome-driven narrative. Hook restructured, stat cards added, CTA rewritten.
AI · SaaSThought Leadership
Revolut Premium
Feature announcement rebuilt with consequence-first hook and tiered CTAs. Fintech tone preserved, conversion architecture added.
Fintech · ProductProduct Update
Revolut — Deep Analysis
Full funnel cohesion audit: subject line to checkout narrative mapped and fixed. Most comprehensive teardown in the portfolio.
Fintech · AuditFull Funnel
Qonto
B2B fintech product update turned into business outcome story. Feature announcement reframed around reader's operational pain.
Fintech · B2BProduct Update
Cato Networks
B2B cybersecurity newsletter: technical depth meets conversion copywriting. Dark theme, enterprise tone, consequence-driven structure.
Cybersecurity · B2BThought Leadership
Atlassian / Confluence Rovo
AI feature launch email for enterprise audience. Technical announcement restructured with conversion-focused hierarchy and outcome framing.
Enterprise · AIProduct Update
Lokalise
Localization platform newsletter: developer-first narrative rebuilt for marketing decision-makers. Role reframing and outcome-first structure.
DevTools · B2BProduct Update
Zoho Analytics
Q1 2026 product update: 12 features rebuilt into a conversion-focused newsletter. Feature list transformed into prioritised outcome narrative.
Analytics · B2BProduct Update
Notion
3.4 Part 2 release: agents 50% cheaper, 28% faster pages, May 3 deadline rebuilt as conversion hook with urgency architecture.
Productivity · AIProduct Update
Landbot
AI Agent for lead qualification: 8-step feature list rebuilt into 4 outcome cards. Intent data repositioned. Score 4→9.
Conversational AI · No-CodeProduct Update
Optimizely
AI agents deployment mistakes: flat feature list rebuilt into cascade logic. Daniel Hulme quotes repositioned. Score 4→9.
Marketing Ops · AI AgentsThought Leadership
Medallia
CX stats for C-suite: 43% executive action drop-off as hook. Persona-tagged cards for CEO/CRO/COO. 3 data charts imported. Score 4→9.
CX Strategy · EnterpriseThought Leadership
Gamma
Visual blocks newsletter: feature announcement rebuilt into reader benefit narrative. Presentation tool repositioned for daily workflow pain.
Productivity · SaaSProduct Update
Memrise
Offer email rebuilt: urgency architecture and social proof restructured. Discount email reframed from price-led to outcome-led.
EdTech · PromoPromotional
Tech Talent Decoded
LinkedIn newsletter teardown: competitive tension hook, stat cards, and ownership CTAs added. B2B recruiting newsletter rebuilt.
Recruiting · B2BNewsletter
Uber
Promotional email teardown: grid layout optimization and CTA hierarchy rebuilt. Multi-offer email restructured around primary conversion action.
Marketplace · PromoPromotional
Wizz Air
Easter flight promo rebuilt: urgency architecture, visual hierarchy, and booking flow optimized. Seasonal promo reframed around departure window.
Travel · PromoPromotional
Booking.com
Travel email teardown: personalization hooks and conversion architecture rebuilt. Generic promo transformed into intent-matched offer sequence.
Travel · PromoPromotional
ReversingLabs
Vibeware AppSec — cost asimetric ca hook, 3 persona cards AppSec/DevSecOps/CISO, quote Murata ca centerpiece, scor 3→9
Cybersecurity · AppSec · B2B Enterprise
Finite State
AI Unpacking Evaluation Agent: "excited to introduce" opener rebuilt into failure-state hook. 3 feature cards with scenario framing. Before/After: support ticket loop vs same-session fix. Score 3→9.
Product Security · AppSec Product Update
Wiz
AI-APP platform launch — attack scenario ca hook, 6 screenshots reale importate, secvență cauzală see→understand→detect, CTA unic ancorat la amenințare. Scor 3→9.
Cloud Security · AI-APP · Enterprise Product Launch
The Strategic Flow Method

How every teardown works

Each teardown follows the same diagnostic framework — applied to the actual email, not a generic template. Every rebuild is deliverable HTML, not a wireframe.

Step 01
Fetch and parse the source URL. Extract subject, hook, body structure, images, and CTA.
Step 02
Score the original on 10 conversion criteria: hook tension, subject specificity, CTA ownership, and cohesion.
Step 03
Identify 3–5 specific flags: exactly what fails and where in the reader's journey it breaks down.
Step 04
Rebuild the full HTML email: same brand, new conversion architecture. Hook, stat cards, body, Before/After, CTA.
Step 05
Generate 3 A/B subject line variants with angle, reasoning, and predicted open rate range.
Step 06
Produce a 4-week content calendar: 8 follow-up email topics built from the same source narrative.

Your newsletter, rebuilt in 60 seconds.

Paste any URL. Get a full audit, rebuilt HTML, 3 A/B subjects, and a content calendar. No brief, no onboarding, no retainer.